In December 2024, the Cross-Border E-Commerce Conference in Guangzhou focused on "Digital-Physical Integration, Brand Going Global," discussing new trends and strategies for Chinese brands' global expansion. It aimed to transform "Made in China" into "Brand of China" and explored ways to integrate digital and physical commerce. Wu Dong, Chairman of SOHO Textile Group, attended and chaired a sub-forum on building a friendly ecosystem for service providers. The conference also included discussions on credit insurance, financing, and optimizing trade settlement. Additionally, Wu Dong was elected as the executive director and supervisor of the China Service Trade Association.